BLESSING
Before launching Holy Shadows, we felt the need to place this project under a spiritual lens. Because this brand could not exist without a quest for truth, without anchoring in faith, without the light of discernment.
We have received the blessing of our spiritual father to undertake this path, and it is with this inner peace that we move forward.
With this in mind, we have chosen to ask a few questions to our Orthodox priest who is accompanying us with kindness.
His answers illuminate the deep intention of Holy Shadows and remind us that, behind a garment, there can be a breath, a prayer, a hope.
1. What do you think about the idea of creating a Christian brand today?
Does it have real spiritual value, or is there a danger in exposing oneself too much with faith?
- If you carry Christ in your heart, it's not a sin to show it on the outside as well—but the heart must always precede appearances. Creating a Christian brand can be a beautiful testimony, but you have to be careful not to slip into “performance” instead of authenticity. The world pushes us to put ourselves first, while Christ invites us to humility. If your brand doesn't say “look at me,” but rather “seek Christ,” then you're on the right track.
2. Can a project like Holy Shadows really help some young people get closer to God?
Especially those who feel marginalized, lost in the Church or in the world?
- Yes, because God comes precisely to those who are “in the shadows.” Jesus didn’t come for the perfect, but for the wounded. If such a project creates a space where someone finally feels seen, welcomed, loved—that is already the beginning of a journey toward God. The Church doesn’t begin in perfection, but in desire. And sometimes art, music, and design open doors that more traditional paths fail to reach.
3. Can clothing be a way to demonstrate one's faith?
Talking about God without preaching, just carrying a message?
- Of course. Some bear witness with words, others with music, silence... or even with their clothes. If what you wear doesn't shock but gently recalls eternity, it's already a testimony. Today, people flee moralizing speeches, but they are hungry for meaning. If someone reads a sentence on your jacket and begins to think about God—aren't you already an apostle, in your time?
4. How can we reconcile modesty and Christian humility with a visible and public brand?
Can this kind of project remain in the spirit of the Church?
- Christ was not “hidden”—people sought him because they saw the light in him. We too can be visible, but not for our own glory: for his. A Christian project must exude humility and love. Even if it uses modern forms, the real question is: what is the spirit behind it? If the spirit leads to prayer, humility, and fellowship—then you are walking in the light.
5. How can we discern if a project truly comes from God?
How do we know we are in His will, even if it is an unusual path?
- God isn't looking for a perfect plan—he's looking for a heart that loves him. If what you do brings you inner peace, if your love for God and others grows, if you're not looking to shine but to serve—these are signs that God is walking before you. And if you can confide in a spiritual father—a priest, a guide—that's even better. Not everything has to be conventional to be of God. The real question is: is the Holy Spirit present?
6. What does it mean to “seek first the Kingdom of God” when you have a creative or professional project?
How can this word guide a Christian in today's world?
- This means: don't forget why you are here. Your talent was not given to you to lose yourself in success, but to glorify the One who entrusted it to you. If your project helps you grow in faith, to pray, to remain humble—you are already seeking the Kingdom. Success, if it comes, let it come as a gift, not as an obsession. And in your choices: always ask this question—what would Christ have chosen in my place?
We thank the Father for his words.
May this humbly borne blessing inspire everyone to walk, in their own way, towards the light